Twisted Bites Brand

Twisted Bites is a specialty pretzel restaurant that merges authentic Bavarian tradition with bold, modern innovation. This brand identity project was developed to capture the warm, inviting essence of the eatery while celebrating its unique culinary twists—like truffle-infused knots and dark chocolate-dipped pretzels.

The visual identity is designed to feel handcrafted and approachable, with a rich, rustic aesthetic that reflects the artisanal nature of the product. The goal was to create a brand that feels both familiar and elevated, appealing to comfort food lovers and gourmet snack enthusiasts alike.

Core deliverables include:

A custom logo inspired by traditional European signage, with a playful yet refined twist

An earthy, appetizing color palette combining warm neutrals, rich browns, and golden tones reminiscent of fresh-baked pretzels

Typography pairings that evoke craftsmanship and authenticity

Packaging and signage mockups that bring the brand to life in a physical space

Visual assets for digital menus, merchandise, and promotional materials

This branding system invites customers into an experience that’s as warm and satisfying as the food itself, while setting Twisted Bites apart in a competitive culinary market.