Studio Soma Brand

Studio Soma is a modern yoga studio rooted in the core values of stillness, intention, and human connection. The brand was created to serve as a sanctuary within the chaos of daily life, offering a calming space where individuals can reconnect with themselves through breath and movement. This project aimed to translate that philosophy into a thoughtful, emotionally resonant visual identity.

Key design elements include:

A clean, minimalist logomark that reflects balance and openness

A neutral, nature-inspired color palette featuring warm earth tones and soft light hues to evoke peace and comfort

Typography choices that pair subtle elegance with approachability, encouraging mindfulness and clarity

Brand collateral and mockups designed to immerse clients in a serene, cohesive brand experience — from signage and apparel to digital interfaces and print materials

The overall aesthetic captures the feeling of sunlight through windows, open space, and deep breaths — positioning Studio Soma as more than just a fitness space, but a lifestyle brand grounded in wellness and intentional living.

This project allowed me to explore the emotional side of branding, balancing design precision with intuitive softness to reflect the brand's soulful mission.