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Serene Beauty Skincare Campaign
Project Type
Multimedia Design, Branding, Product Packaging, UX/UI Design
Date
October 2023
Location
Auburn University at Montgomery, Al
Serene Beauty is a comprehensive campaign project developed for a fictional skincare brand that celebrates vibrancy, health, and self-care. The goal was to create a unified visual identity that reflects the brand’s energetic and refreshing personality across both print and digital platforms.
This multi-faceted branding system includes:
A custom logo design featuring soft curves and botanical-inspired elements to evoke calmness and natural beauty
Product packaging designs for skincare items such as cleansers, moisturizers, and serums, incorporating bold color palettes and clean typographic treatments
An interactive mobile app prototype that allows users to explore products, receive skincare tips, and track their skincare routines
A vibrant tri-fold brochure designed to promote product benefits, showcase brand imagery, and maintain visual consistency with other brand elements
The project emphasized cohesive visual storytelling and strategic design decisions to create a modern, approachable brand identity. Bright hues, clear layouts, and organic shapes helped express a tone of positivity and wellness while maintaining a professional polish.
This campaign strengthened my skills in cross-platform branding, UX/UI prototyping, and packaging design, and demonstrated my ability to create compelling brand experiences that are both functional and visually engaging.
