Malala Fund Rebranding Project

This project involved a comprehensive rebranding of the Malala Fund, a prominent global nonprofit organization dedicated to advocating for girls’ access to free, safe, and quality education worldwide. The goal was to create a refreshed visual identity and cohesive brand experience that would resonate deeply with a global audience while honoring the organization’s impactful mission.

The deliverables included:

Logo Design: A modern, versatile logo that symbolizes empowerment, education, and hope. The design balances professionalism with approachability, aiming to inspire trust and global unity.

Brand Guide: A detailed guide outlining the brand’s color palette, typography, iconography, and usage standards to ensure consistent representation across all media and platforms.

8-Page Booklet: A thoughtfully designed booklet to communicate the organization’s mission, core values, impact stories, and ways to get involved. The layout emphasizes clarity and emotional connection through strategic use of imagery, typography, and white space.

Website / Working App Prototype (2-5 pages): An intuitive, user-friendly digital platform designed to raise awareness, share updates, and facilitate donations. The interface focuses on accessibility and ease of navigation to engage diverse audiences effectively.

This rebranding approach was crafted to highlight the strength and resilience of girls worldwide, while positioning the Malala Fund as a forward-thinking and dynamic leader in global education advocacy. The project merges modern design principles with thoughtful storytelling to amplify the organization’s mission and foster greater community involvement.