Serenity Designs Brand Identity System

This project centered around the creation of a comprehensive brand identity system for Serenity Designs, a modern and minimalistic graphic design studio. The goal was to craft a cohesive visual language that communicates the brand’s values of creativity, clarity, and professionalism with a fresh, feminine touch.

Deliverables included a full Brand Style Guide that outlines the brand's foundational elements:

Primary and secondary logo variations

Color palette featuring bold yet soothing hues of pink and teal

Typography guidelines utilizing Auryless and Rosmatika for a contemporary, approachable feel

Logo clear space and sizing rules

Do's and don'ts for logo usage

Supporting graphic elements and textures

Photography direction showing logo application in real-world mockups (business cards, packaging, tech accessories, etc.)

The final brand system reflects a modern, expressive aesthetic and was carefully designed to maintain consistency across all touchpoints. This project not only sharpened my skills in layout and typographic hierarchy, but also deepened my understanding of how to build scalable and strategic brand visuals.