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Her 20's PSA Campaign
Project type
Advertising, Branding, Social Media
Date
May 2024
Location
Auburn University at Montgomery, AL
Her 20’s is an empowering lifestyle and personal development movement designed to support young women as they navigate the transformative decade of their twenties. This branding and campaign design project focused on creating a bold, authentic identity for the Her 20’s platform—one that resonates with ambition, self-discovery, and influence.
The visual direction and messaging were crafted to align with the movement’s three core pillars:
Self-Growth & Development – Highlighting career-building, personal evolution, and financial independence.
Finding Identity – Embracing authenticity, self-care, and emotional wellness.
Influencing Life – Encouraging young women to own their voices, set cultural trends, and make meaningful impact.
Project deliverables included:
A distinctive logo system and adaptable brand elements
A strategic color palette and typography that communicates modern femininity and strength
Social media assets and promotional visuals for outreach and engagement
A web call-to-action design inviting users to join the movement at HER20S.ORG
This campaign combines emotional connection with clear visual storytelling to create a sense of community and empowerment. The Her 20’s brand serves not only as a guide through the complexities of young adulthood but also as a celebration of confidence, clarity, and independence.
