Guilty Grape Advertising

This advertising campaign was designed to elevate The Guilty Grape, a modern wine brand focused on inclusivity and disrupting the traditional wine market. The visuals and messaging celebrate people of color and millennial consumers—audiences often overlooked in the wine industry.
Design Concept:
Using rich, warm tones and contemporary photography, the ads combine elegance with bold messaging. The central theme—“Don’t you just love being...”—is completed by powerful vertical words like Guilty and Celebrated, inviting viewers to reclaim language and identity with pride. Each ad blends lifestyle imagery with confident typography to capture attention while emphasizing the brand's mission.

Typography & Color:
Clean, modern typefaces paired with deep burgundy and gold accents reflect sophistication and warmth. Vertical and horizontal text interplay introduces movement and visual intrigue, drawing the eye across the layout.

Copywriting Focus:
Strategic messaging challenges outdated wine marketing norms and introduces The Guilty Grape’s mission: to serve diverse, modern wine drinkers. The tagline “Fall for the Guilt.” anchors the identity with a playful, memorable twist.

Role:
Art Direction, Graphic Design, Copywriting