Espress- Senior Project

Espress is a premium direct-to-consumer coffee brand created for my senior capstone project, centered around the idea of turning every coffee lover’s kitchen into their dream café. Inspired by social media trends and influencer lifestyles, Espress offers curated coffee bundles that deliver an at-home café experience with a global twist.

Each bundle includes:

Specialty coffee beans sourced from Colombia, Brazil, and India

Flavorful syrups and unique toppings

Reusable branded cups and accessories

A seamless, aesthetically pleasing unboxing experience

The brand identity captures the essence of luxury, warmth, and creativity, encouraging customers to "Unbox Your Inner Barista." The visual system includes:

A modern, minimalist logo

A rich color palette inspired by coffee tones and global textures

Engaging packaging design with layered illustrations and sleek layouts

Mockups for web, mobile, and social content to support marketing efforts

Espress eliminates the middleman by offering international coffee experiences delivered straight to your doorstep, combining convenience with a sense of indulgence and authenticity.

This project refined my skills in brand development, packaging design, consumer research, and storytelling—bringing to life a brand that speaks directly to the modern coffee enthusiast.