Crush- Canned Wine

CRUSH is a bold and playful canned wine brand designed to bring good vibes and convenience to every occasion—from laid-back picnics and poolside parties to cozy nights in. This branding project aimed to capture the youthful energy and carefree spirit of the next generation of wine lovers while challenging traditional wine culture.

The visual identity embraces a vibrant color palette of neon pink, electric yellow, lime green, and bold purple—carefully chosen to reflect fun, spontaneity, and individuality. The logo and typography are modern and punchy, designed to stand out on shelves and social feeds alike.

Deliverables included:

A custom logomark and wordmark with a playful, energetic feel

Eye-catching can packaging designs that pop in retail spaces and lifestyle settings

Supporting brand graphics and patterns for social media, merchandise, and promotional materials

Mockups showcasing product placement in real-world environments like outdoor scenes, parties, and chill spaces

The CRUSH brand redefines how wine is experienced—accessible, stylish, and made for the moment. This project allowed me to explore expressive color usage, packaging hierarchy, and lifestyle branding techniques aimed at creating cultural impact through design.