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Artie
Project type
Branding
Date
2025
Location
Montgomery, AL
Brand Identity | Visual Design | Packaging | UI Design
ARTIÈ is a modern jewelry brand specializing in sustainably sourced lab-grown diamonds. This branding project reflects the brand’s core values—sustainability, elegance, and individuality—through a refined visual identity. The logo was designed to convey timeless sophistication with a contemporary edge, while the color palette incorporates soft neutrals and deep wine tones to balance luxury with warmth.
The brand system was extended across key touchpoints, including packaging, digital storefront, and promotional visuals. From sleek shopping bags to a clean, user-friendly mobile interface, each element reinforces ARTIÈ’s commitment to ethical luxury and personalized design.
