Artie Jewelry Brand

ARTIÉ is a modern jewelry brand that specializes in sustainably sourced lab-grown diamonds, offering luxury with a conscience. This branding project was developed to visually express the brand’s core values: sustainability, elegance, and individuality. The creative direction aimed to balance timeless sophistication with a contemporary edge, resulting in a refined and cohesive identity system.

Key components of the project include:

A custom logotype that blends clean geometry with elegant letterforms to symbolize precision and grace

A color palette composed of soft neutrals and deep wine tones, chosen to evoke warmth, trust, and high-end appeal

Branded collateral designs such as packaging, digital interfaces, signage, and promotional materials

Realistic mockups showcasing product tags, app interface, ring packaging, and signage for a high-end retail experience

This branding system was designed to be versatile across digital and print mediums while maintaining a luxurious, ethical aesthetic. The process involved deep market research, mood board development, iterative sketching, and digital refinement to ensure ARTIÉ would resonate with modern, values-driven consumers.

This project enhanced my ability to strategically craft visual systems that align with a brand’s mission and market positioning.